Zhaavis
A fashion store that starts from your mood instead of a category — four moods with their own colour palettes, seasonal drops with live countdowns, shoppable looks and a 30-second style quiz.
Overview
Zhaavis is an online store for women's and men's clothing built around one line: “Wear your mood.” Instead of the usual category menu, shoppers start from how they feel today — MINIMAL, STREET, OLD MONEY or NIGHT OUT. Each mood has its own film, colour palette and complete looks, and entering a mood re-themes the entire site.
I designed and built the whole site, from the visual identity and the animated illustrations on the home page to the store logic: seasonal drops with live countdowns and early access for club members, full-look purchases with an automatic bundle discount in the cart, quick add with size selection, and a members club that rewards purchases, reviews and photos.
Highlights
- Shop by mood: Minimal, Street, Old Money and Night Out
- The whole site re-themes to the palette of the selected mood
- Seasonal drops with live countdowns and 24-hour early access for club members
- Buy the full look in one go, with an automatic bundle discount in the cart
- 30-second style quiz
- Members club with points for purchases, reviews and photos, plus a birthday gift
- A fashion journal and a film for every drop